Not long ago, I had a potential client tell me we were much more expensive than another designer they’d met with. After a few follow-up questions, I realized they were comparing us—a full-service interior design firm—to a freelance designer and an in-store designer at a local furniture store. All talented professionals, no doubt. But we weren’t comparing apples to apples.
The truth is, most homeowners don’t realize how many different types of design services exist—and how different the pricing, scope, and overall experience can be. It’s easy to assume “designer” means the same thing across the board, but the behind-the-scenes setup of each business can look very different.
If you’re thinking about hiring a designer, here’s a quick breakdown of the most common types of design services, plus the pros and cons of each—so you can figure out which one makes the most sense for your project.
1. Independent Designer (Design-Only Services)
Many interior designers begin their careers as solo entrepreneurs, and some choose to stay that way. These designers typically focus on providing design guidance without directly selling furniture or décor. Instead, they might send clients shopping links to retail sites like West Elm, Pottery Barn, or Wayfair. Some use affiliate links, earning small commissions when clients make purchases through those recommendations.
Pros:
-
Typically lower design fees
-
Personalized, one-on-one service
-
Clients can shop at their own pace
Cons:
-
Limited access to trade-only or custom furnishings
-
The client is responsible for purchasing, coordinating delivery, and handling any damages or returns
-
Less control over the final result if items are backordered or unavailable
Good Fit For:
Homeowners who want design guidance but prefer to handle the purchasing and project management themselves.
2. Designer or Firm Using a Showroom Partner
Some designers work closely with local furniture showrooms or stores to source furniture and décor. In this arrangement, the designer places orders through the store, which takes care of receiving, inspecting, and storing the items. This setup allows designers access to high-end brands without having to meet the minimum order requirements that direct vendors often demand.
Pros:
-
Access to better quality and designer-only brands
-
The store handles logistics like shipping and storage
-
Designers can offer more cohesive, elevated results
Cons:
-
Limited to the lines the store or showroom carries
-
Designers may split their earnings with the store, which can affect pricing
-
Clients may experience longer lead times depending on the showroom’s schedule
Good Fit For:
Clients who want a polished result without the complications of managing orders and deliveries on their own.
3. Full-Service Designer (Design + Direct Furniture Sales)
Firms like Mickler & Co. handle everything from start to finish—including design, product sourcing, ordering, shipping, receiving, and final installation. Full-service firms don’t rely on retail sites like Wayfair or Pottery Barn. Instead, we work directly with trade vendors to bring unique and uncommon, high-quality furnishings to our clients. We invest significant time researching, vetting, and building relationships with trusted vendors—allowing us to source distinctive pieces that aren’t available to the general public. This means better craftsmanship, more customization options, and a higher level of control over your project.
Pros:
-
A true turn-key experience
-
Access to exclusive brands, custom furnishings, and better quality
-
One point of contact for design, sourcing, and installation
Cons:
-
Typically a higher overall investment
-
Less flexibility for DIY-style collaboration
-
Not ideal for clients who prefer to shop themselves or stay hands-on
Good Fit For:
Busy homeowners and professionals who want a seamless, all-inclusive process and are ready to invest in quality.
4. In-House Designers at Furniture Stores
Many local and chain furniture stores employ in-house designers to help customers pull together rooms using the store’s inventory. These designers usually offer free or discounted services and earn commission based on what their clients purchase.
Pros:
-
No (or very low) design fees
-
Quick access to in-stock or quick-ship pieces
-
Helpful if you already know what store you want to shop
Cons:
-
Design recommendations are limited to what’s available in-store
-
The focus is often on selling rather than overall vision or planning
-
May not include installation, styling, or customization options
Good Fit For:
Clients looking to furnish a room quickly or who already plan to purchase from a specific store.
5. Design-Build Firms (Designer + Contractor)
Some firms offer both design and construction under one roof. These teams often include interior designers, general contractors, and project managers working together from the start. They’re especially useful for renovations, additions, and kitchen or bathroom remodels.
Pros:
-
Streamlined communication between designer and builder
-
Fewer handoffs and miscommunications
-
Efficient timelines and budget tracking
Cons:
-
May have limited furniture and decorating services
-
Some firms lean more construction-focused than design-focused
-
You may be locked into working with their contractor team
Good Fit For:
Homeowners planning a remodel or addition who want one team to handle everything from drawings to demolition to final finishes.
So, Which One Is Right for You?
Here’s the thing—every one of these models has its place. The “right” type of design service really depends on your project, your personality, and your priorities. If you’re super hands-on and love the thrill of the hunt, a design-only service might be perfect. If you’re juggling work, family, and a million other things, you may want the ease of a full-service firm or design-build team.
The important part is knowing what you’re signing up for—and making sure the designer’s process and pricing match the kind of support you’re looking for. When you understand the differences, it’s easier to make a smart decision and find a designer who feels like the right fit.
Need help figuring out which approach is right for your project?
Schedule a Discovery Call to learn more about our full-service interior design and home staging services in Wilmington and surrounding Brunswick and Pender counties. We’re happy to walk you through what we do—and help you decide if we’re the right partner for your home.
